Marketing costs in industrial businesses : a study of variations in manufacturers' marketing expenditures and the relationship between changes in advertising and promotion expenditure and changes in market share

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Bibliographic Information

Title
"Marketing costs in industrial businesses : a study of variations in manufacturers' marketing expenditures and the relationship between changes in advertising and promotion expenditure and changes in market share"
Statement of Responsibility
by Robert D. Buzzell and Paul W. Farris
Publisher
  • Marketing Science Institute
Publication Year
  • 1976
Book size
28 cm

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Notes

Includes bibliographical references

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