Services marketing
CiNii
Available at 3 libraries
Bibliographic Information
- Title
- "Services marketing"
- Statement of Responsibility
- Valarie A. Zeithaml, Mary Jo Bitner
- Publisher
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- McGraw-Hill
- Publication Year
-
- 1996
- Book size
- 24 cm
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Notes
Includes index
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Details 詳細情報について
-
- CRID
- 1130282271898635392
-
- NII Book ID
- BA45943102
-
- ISBN
- 0071148817
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- Text Lang
- en
-
- Country Code
- us
-
- Title Language Code
- en
-
- Place of Publication
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- New York ; Tokyo
-
- Subject
-
- LCSH: Service industries -- Marketing
- LCSH: Customer services
- LCSH: Marketing
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- Data Source
-
- CiNii Books
