Strategic marketing management cases and applications

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Bibliographic Information

Title
"Strategic marketing management cases and applications"
Statement of Responsibility
David W. Cravens, Charles W. Lamb, Jr
Publisher
  • Irwin
  • 3rd ed
Publication Year
  • 1990
Book size
25 cm.

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Notes

Rev. ed. of: Strategic marketing cases and applications. 2nd ed. 1986

Includes index

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