Testing new direct marketing offerings : the interplay of management judgment and statistical models

CiNii Available at 3 libraries

Bibliographic Information

Title
"Testing new direct marketing offerings : the interplay of management judgment and statistical models"
Statement of Responsibility
Vicki G. Morwitz, David C. Schmittlein
Publisher
  • Marketing Science Institute
Publication Year
  • c1997
Book size
28 cm

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Notes

"Working paper"--T.p.

Bibliography: p. 29-31

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Details 詳細情報について

  • CRID
    1130282272240276224
  • NII Book ID
    BA35743515
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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