Bibliographic Information
- Title
- "Promotion : A behavioral view"
- Statement of Responsibility
- Harper W. Boyd, Jr., Sidney J. Levy
- Publisher
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- Prentice-Hall
- Publication Year
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- [1967]
- Book size
- 23 cm
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Notes
Includes bibliographical references
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Details 詳細情報について
-
- CRID
- 1130282272434196352
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- NII Book ID
- BA14146573
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- LCCN
- 67018911
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- Web Site
- https://lccn.loc.gov/67018911
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- Text Lang
- en
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- Country Code
- us
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- Title Language Code
- en
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- Place of Publication
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- Englewood Cliffs, N.J.
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- Subject
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- LCSH: Advertising
- LCSH: Sales promotion
- LCSH: Communication
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- Data Source
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- CiNii Books