Contemporary perspectives on strategic market planning

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Bibliographic Information

Title
"Contemporary perspectives on strategic market planning"
Statement of Responsibility
Roger A. Kerin, Vijay Mahajan, P. Rajan Varadarajan
Publisher
  • Allyn & Bacon
Publication Year
  • c1990
Book size
24 cm
Series Name / No
  • International student ed

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Notes

Bibliography : p. 436-442

Includes index

Details 詳細情報について

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