Bibliographic Information
- Title
- "Contemporary advertising"
- Statement of Responsibility
- Courtland L. Bovée, William F. Arens
- Publisher
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- Irwin
- 2nd ed.
- Publication Year
-
- 1986
- Book size
- 28 cm.
- Other Title
-
- Advertising
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Notes
Bibliography: p. [631]-[633]
Includes index
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Details 詳細情報について
-
- CRID
- 1130282272498071808
-
- NII Book ID
- BA09970484
-
- ISBN
- 0256033021
-
- LCCN
- 85080275
-
- Web Site
- https://lccn.loc.gov/85080275
-
- Text Lang
- en
-
- Country Code
- us
-
- Title Language Code
- en
-
- Place of Publication
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- Homewood, Ill.
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- Subject
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- LCSH: Advertising
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- Data Source
-
- CiNii Books