Pretest market models : a critical evaluation

CiNii Available at 9 libraries

Bibliographic Information

Title
"Pretest market models : a critical evaluation"
Statement of Responsibility
by Allan D. Shocker and William G. Hall
Publisher
  • Marketing Science Institute
Publication Year
  • 1986
Book size
28 cm

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Notes

"reprinted by permission from the Journal of product innovation management"

"September 1986"

On cover: Research program. Special report

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Details 詳細情報について

  • CRID
    1130282272602346240
  • NII Book ID
    BA07558162
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge
  • Data Source
    • CiNii Books
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