Strategic marketing management cases

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Bibliographic Information

Title
"Strategic marketing management cases"
Statement of Responsibility
David W. Cravens, Charles W. Lamb, Jr
Publisher
  • Irwin
  • 4th ed
Publication Year
  • c1993
Book size
25 cm

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Notes

Rev. ed. of: Strategic marketing management cases and applications. 3rd ed. 1990

Includes bibliographical references and index

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