Advertising repetition : a critical review of wear-in and wear-out

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Bibliographic Information

Title
"Advertising repetition : a critical review of wear-in and wear-out"
Statement of Responsibility
by Cornelia Pechmann and David W. Stewart
Publisher
  • Marketing Science Institute
Publication Year
  • 1990
Book size
28 cm

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Notes

Bibliography: p. 32-36

On cover: Research program. Working paper

"March 1990"

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Details 詳細情報について

  • CRID
    1130282272667992448
  • NII Book ID
    BA22772215
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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