1988 AMA Educators' Proceedings : efficiency and effectiveness in marketing . 1988 AMA Winter Educators' Conference : marketing : a return to the broader dimensions

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Bibliographic Information

Title
"1988 AMA Educators' Proceedings : efficiency and effectiveness in marketing . 1988 AMA Winter Educators' Conference : marketing : a return to the broader dimensions"
Statement of Responsibility
editors, Gary Frazier ... [et al.] . editors Stanley Shapiro, A. H. Walle
Publisher
  • American Marketing Association
Publication Year
  • c1988
Book size
28 cm
Other Title
  • Efficiency and effectiveness in marketing
  • 1988 AMA Winter Educators' Conference
  • Marketing : a return to the broader dimensions
  • AMA Conference Proceedings 1988

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Notes

"Represents a compilation of the papers presented at the... American Marketing Association Educators' Conference"

Includes bibliographies and index

Educators' proceedings has series no. 54

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