Promoting a product line : managerial implications

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Bibliographic Information

Title
"Promoting a product line : managerial implications"
Statement of Responsibility
by Leigh McAlister and John S. Hulland
Publisher
  • Marketing Science Institute
Publication Year
  • 1989
Book size
28 cm

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Notes

Bibliography: p. 23

On cover: Research program. Working paper

"February 1989"

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Details 詳細情報について

  • CRID
    1130282272684965888
  • NII Book ID
    BA22751430
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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