Brand asset management : driving profitable growth through your brands

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Bibliographic Information

Title
"Brand asset management : driving profitable growth through your brands"
Statement of Responsibility
Scott M. Davis ; foreword by David A. Aaker
Publisher
  • Jossey-Bass, A Wiley Imprint
  • 1st [i.e. 2nd] ed.
Publication Year
  • c2002
Book size
23 cm
Series Name / No
  • pbk.

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Notes

Includes index, p.255-265

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