MaxiMarketing : the new direction in advertising, promotion, and marketing strategy
CiNii
Available at 1 libraries
Bibliographic Information
- Title
- "MaxiMarketing : the new direction in advertising, promotion, and marketing strategy"
- Statement of Responsibility
- Stan Rapp and Thomas L. Collins
- Publisher
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- McGraw-Hill
- Publication Year
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- c1987
- Book size
- 22 cm
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Notes
Bibliography: p. 269-274
Includes index
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Details 詳細情報について
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- CRID
- 1130282272798993280
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- NII Book ID
- BA60933352
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- ISBN
- 0071002790
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- Text Lang
- en
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- Country Code
- us
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- Title Language Code
- en
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- Place of Publication
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- New York
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- Subject
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- LCSH: Marketing
- LCSH: Advertising
- LCSH: Sales promotion
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- Data Source
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- CiNii Books