Relationship marketing : bringing quality, customer service and marketing together
CiNii
Available at 25 libraries
Bibliographic Information
- Title
- "Relationship marketing : bringing quality, customer service and marketing together"
- Statement of Responsibility
- Martin Christopher, Adrian Payne and David Ballantyne
- Publisher
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- Butterworth-Heinemann
- Publication Year
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- 1993, c1991
- Book size
- 24 cm
- Series Name / No
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- : pbk
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Notes
"Published in association with the Chartered Institute of Marketing"--t.p.
"First published as a paperback edition 1993"--t.p. verso
Includes bibliographical references and index
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Details 詳細情報について
-
- CRID
- 1130282272843619968
-
- NII Book ID
- BA21432630
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- ISBN
- 0750609788
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- Text Lang
- en
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- Country Code
- uk
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- Title Language Code
- en
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- Place of Publication
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- Oxford
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- Classification
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- DC20: 658.8
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- Subject
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- LCSH: Marketing
- LCSH: Customer service
- LCSH: Quality control
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- Data Source
-
- CiNii Books