Automobile advertising expenditures and sales : during the 1970 GM strike

CiNii Available at 3 libraries

Bibliographic Information

Title
"Automobile advertising expenditures and sales : during the 1970 GM strike"
Statement of Responsibility
by Robert D. Buzzell and Michael Baker
Publisher
  • Marketing Science Institute
Publication Year
  • 1971
Book size
28 cm

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Notes

"P-73"

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