Analyzing variations in advertising and promotional expenditures : key correlates in consumer, industrial, and service markets

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Bibliographic Information

Title
"Analyzing variations in advertising and promotional expenditures : key correlates in consumer, industrial, and service markets"
Statement of Responsibility
Siva K. Balasubramanian and V. Kumar
Publisher
  • Marketing Science Institute
Publication Year
  • c1990
Book size
28 cm

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Notes

Bibliography: p. 68

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Details 詳細情報について

  • CRID
    1130282272855798400
  • NII Book ID
    BA1338884X
  • LCCN
    91148898
  • Web Site
    https://lccn.loc.gov/91148898
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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