Services marketing : integrating customer focus across the firm

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Bibliographic Information

Title
"Services marketing : integrating customer focus across the firm"
Statement of Responsibility
Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
Publisher
  • McGraw-Hill
  • 4th ed
Publication Year
  • 2006
Book size
26 cm

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Notes

Includes bibliographical references and index

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