Marketing plans : how to prepare them, how to use them

CiNii Available at 6 libraries

Bibliographic Information

Title
"Marketing plans : how to prepare them, how to use them"
Statement of Responsibility
Malcolm McDonald
Publisher
  • Butterworth-Heinemann
  • 4th ed
Publication Year
  • 1999
Book size
25 cm

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Notes

Previous ed.: 1984

Published in association with the Chartered Institute of Marketing

Includes index

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Details 詳細情報について

  • CRID
    1130282272954089856
  • NII Book ID
    BA45298634
  • ISBN
    0750641169
  • Text Lang
    en
  • Country Code
    uk
  • Title Language Code
    en
  • Place of Publication
    • Oxford
  • Subject
  • Data Source
    • CiNii Books
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