Marketing strategy : a decision-focused approach

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Bibliographic Information

Title
"Marketing strategy : a decision-focused approach"
Statement of Responsibility
Orville C. Walker, Jr., John W. Mullins
Publisher
  • McGraw-Hill/Irwin
  • 7th ed., International student ed
Publication Year
  • c2011
Book size
26 cm
Series Name / No
  • : pbk

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Notes

Includes bibliographical references and indexes

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Details 詳細情報について

  • CRID
    1130282272957313664
  • NII Book ID
    BB03834753
  • ISBN
    9780070171466
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • New York
  • Subject
  • Data Source
    • CiNii Books
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