Advertising in the broadcast and cable media

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Bibliographic Information

Title
"Advertising in the broadcast and cable media"
Statement of Responsibility
Elizabeth J. Heighton, Don R. Cunningham
Publisher
  • Wadsworth Pub. Co.
  • 2nd ed
Publication Year
  • c1984
Book size
25 cm

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Notes

Bibliography: p. 361-363

Includes index

Rev. ed. of: Advertising in the broadcast media. 1976

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