The long-term impact of promotion and advertising on consumer brand choice : working paper

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Bibliographic Information

Title
"The long-term impact of promotion and advertising on consumer brand choice : working paper"
Statement of Responsibility
Carl F. Mela, Sunil Gupta, Donald R. Lehmann
Publisher
  • Marketing Science Institute
Publication Year
  • 1996
Book size
28 cm

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Notes

References: p. 31-33

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Details 詳細情報について

  • CRID
    1130282273095079552
  • NII Book ID
    BA34213072
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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