Marketing case studies : how to tackle them, how to answer them

CiNii Available at 8 libraries

Bibliographic Information

Title
"Marketing case studies : how to tackle them, how to answer them"
Statement of Responsibility
Lester Massingham and Geoff Lancaster
Publisher
  • Butterworth-Heinemann
  • 2nd ed
Publication Year
  • 1995
Book size
24 cm

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Notes

Published on behalf of the Chartered Institute of Marketing

First published as: Mini cases in marketing

Includes index

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Details 詳細情報について

  • CRID
    1130282273118075904
  • NII Book ID
    BA26093430
  • ISBN
    0750620110
  • Text Lang
    en
  • Country Code
    uk
  • Title Language Code
    en
  • Place of Publication
    • Oxford
  • Subject
  • Data Source
    • CiNii Books
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