Exploring the usefulness of brain waves as measures of advertising response . Eeg activity reflects the content of commercials

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Bibliographic Information

Title
"Exploring the usefulness of brain waves as measures of advertising response . Eeg activity reflects the content of commercials"
Statement of Responsibility
by Jerry Olson and William Ray . by Linda F. Alwitt
Publisher
  • Marketing Science Institute
Publication Year
  • 1989
Book size
28 cm

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Notes

Includes bibliographical and references

On cover: Research program. Technical working paper

"October 1989"

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Details 詳細情報について

  • CRID
    1130282273194556288
  • NII Book ID
    BA22749767
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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