The marketing-sales-finance triangle : an empirical investigation of finance-related interactions & managerial challenges among marketing, sales, and finance actors

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Bibliographic Information

Title
"The marketing-sales-finance triangle : an empirical investigation of finance-related interactions & managerial challenges among marketing, sales, and finance actors"
Statement of Responsibility
Dirk Weissbrich ; with a foreword by Harley Krohmer
Publisher
  • Gabler
Publication Year
  • 2009
Book size
21 cm

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Notes

Originally presented as the author's thesis (Ph.D--Universität Bern, 2008)

References: p. 205-215

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