Managing customer-initiated contacts with manufacturers : the impact on share of category requirements and word-of-mouth behaivior

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Bibliographic Information

Title
"Managing customer-initiated contacts with manufacturers : the impact on share of category requirements and word-of-mouth behaivior"
Statement of Responsibility
Douglas Bowman and Das Narayandas
Publisher
  • Marketing Science Institute
Publication Year
  • c2001
Book size
28 cm

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Notes

"working paper"--t.p.

Bibliography: p. 18-19

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Details 詳細情報について

  • CRID
    1130282273237801088
  • NII Book ID
    BA57482299
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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