A product-market-based measure of brand equity

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Bibliographic Information

Title
"A product-market-based measure of brand equity"
Statement of Responsibility
Kusum L. Ailawadi, Donald R. Lehmann, and Scott A. Neslin
Publisher
  • Marketing Science Institute
Publication Year
  • c2002
Book size
28 cm

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Notes

"working paper"--t.p.

Bibliography: p. 31-33

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Details 詳細情報について

  • CRID
    1130282273245600896
  • NII Book ID
    BA57495461
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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