The media handbook : a complete guide to advertising media selection, planning, research, and buying

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Bibliographic Information

Title
"The media handbook : a complete guide to advertising media selection, planning, research, and buying"
Statement of Responsibility
Helen Katz
Publisher
  • L. Erlbaum Associates
  • 2nd ed
Publication Year
  • 2003
Book size
24 cm
Series Name / No
  • : cloth
  • : pbk

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Notes

Previous ed.: Lincolnwood, Ill. : NTC, 1995

Includes bibliographical references (p. 177-180) and index

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