Marketing metrics : the manager's guide to measuring marketing performance

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Bibliographic Information

Title
"Marketing metrics : the manager's guide to measuring marketing performance"
Statement of Responsibility
Neil T. Bendle ... [et al.]
Publisher
  • Pearson
  • 4th ed
Publication Year
  • c2021
Book size
24 cm

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Notes

Includes bibliographical references (p. 435-438) and index

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