Driving consumer engagement in social media : influencing electronic word of mouth
CiNii
Available at 2 libraries
Bibliographic Information
- Title
- "Driving consumer engagement in social media : influencing electronic word of mouth"
- Statement of Responsibility
- Anna Bianchi
- Publisher
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- Routledge
- Publication Year
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- 2021
- Book size
- 24 cm
- Series Name / No
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- : hbk
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Notes
Includes bibliographical references and index
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Details 詳細情報について
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- CRID
- 1130853630892791835
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- NII Book ID
- BC03422028
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- ISBN
- 9780367613105
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- Text Lang
- en
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- Country Code
- uk
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- Title Language Code
- en
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- Place of Publication
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- Abingdon
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- Classification
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- DC23: 659.144
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- Subject
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- LCSH: Viral marketing
- LCSH: Customer relations
- LCSH: Social media -- Economic aspects
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- Data Source
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- CiNii Books