The asymmetric moderating role of market orientation on the ambidexterity–firm performance relationship for prospectors and defenders

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Journal

Industrial Marketing Management

Industrial Marketing Management 37 (4), 455-470, 2008-06

Elsevier BV

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Details 詳細情報について

CRID

1360011143906784512
DOI

10.1016/j.indmarman.2007.05.002
ISSN

00198501
Web Site

https://api.elsevier.com/content/article/PII:S0019850107000570?httpAccept=text/xml

https://api.elsevier.com/content/article/PII:S0019850107000570?httpAccept=text/plain
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