How humor in advertising works: A meta-analytic test of alternative models

Details 詳細情報について

• CRID

  1360292619576571904

• DOI

  10.1007/s11002-010-9116-z

• ISSN

  1573059X

  09230645

• Web Site

  http://link.springer.com/content/pdf/10.1007/s11002-010-9116-z.pdf

  http://link.springer.com/article/10.1007/s11002-010-9116-z/fulltext.html

  http://link.springer.com/content/pdf/10.1007/s11002-010-9116-z

• Data Source

  • Crossref