Marketing as an Organized Behavioral System of Exchange
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- Richard P. Bagozzi
- Graduate School of Management, Northwestern University, Evanston, Illinois.
Bibliographic Information
- Other Title
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- A comprehensive and analytic structure for interpreting behavior in marketing relationships
Journal
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- Journal of Marketing
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Journal of Marketing 38 (4), 77-81, 1974-10
SAGE Publications
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Details 詳細情報について
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- CRID
- 1360299768547884544
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- ISSN
- 15477185
- 00222429
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- Data Source
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- Crossref