Celebrity endorsements: a literature review and research agenda

DOI Web Site 8 Citations

Journal

International Journal of Advertising

International Journal of Advertising 35 (4), 642-663, 2016-02-06

Informa UK Limited

Citations (8)*help

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Details 詳細情報について

CRID

1360574093963214976
DOI

10.1080/02650487.2015.1137537
ISSN

17593948

02650487

http://id.crossref.org/issn/02650487
Web Site

https://www.tandfonline.com/doi/pdf/10.1080/02650487.2015.1137537
Data Source
- Crossref

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