Value Creation in the Video Game Industry: Industry Economics, Consumer Benefits, and Research Opportunities

André Marchand, Thorsten Hennig-Thurau

doi:10.1016/j.intmar.2013.05.001

Value Creation in the Video Game Industry: Industry Economics, Consumer Benefits, and Research Opportunities

DOI Web Site Web Site Web Site Web Site 被引用文献3件

André Marchand

Department of Marketing and Media, University of Muenster, Am Stadtgraben 13-15, 48143 Muenster, Germany
Thorsten Hennig-Thurau

Department of Marketing and Media, University of Muenster, Am Stadtgraben 13-15, 48143 Muenster, Germany

書誌事項

公開日: 2013-08

権利情報

https://journals.sagepub.com/page/policies/text-and-data-mining-license

DOI

10.1016/j.intmar.2013.05.001

公開者: SAGE Publications

この論文をさがす

CiNii Books

説明

<jats:p> In the past twenty years, the video game industry has established itself as a significant contributor to the global entertainment economy. Compared to more established entertainment industries such as movies and music, limited scholarly research in marketing has addressed the processes that create value for companies and consumers in the context of video games which are now available on multiple devices (e.g., consoles, portables, mobile devices) and through multiple channels (e.g., retail and online). The authors therefore develop a conceptual framework of value creation through video games, highlight important findings from extant research in marketing and other disciplines, and apply the framework to derive future research opportunities. </jats:p>