The Role of Soft Factors in Implementing a Service-Oriented Strategy in Industrial Marketing Companies
書誌事項
- 公開日
- 2003-01-23
- DOI
-
- 10.1300/j033v10n02_03
- 公開者
- Informa UK Limited
この論文をさがす
収録刊行物
-
- Journal of Business-to-Business Marketing
-
Journal of Business-to-Business Marketing 10 (2), 23-51, 2003-01-23
Informa UK Limited
