The WOW factor: Creating value through win-back offers to reacquire lost customers

DOI Web Site Web Site 1 Citations

Journal

Journal of Retailing

Journal of Retailing 83 (1), 47-64, 2007-01

Elsevier BV

Citations (1)*help

See more

Details 詳細情報について

CRID

1363107370285987328
DOI

10.1016/j.jretai.2006.10.005
ISSN

00224359
Web Site

https://api.elsevier.com/content/article/PII:S0022435906000674?httpAccept=text/xml

https://api.elsevier.com/content/article/PII:S0022435906000674?httpAccept=text/plain
Data Source
- Crossref

Export

Report a problem

Back to top