Using an Eye-Tracking Approach to Explore Gender Differences in Visual Attention and Shopping Attitudes in an Online Shopping Environment
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- Yoon Min Hwang
- SKK Business School, Sungkyunkwan University, Seoul, Republic of Korea
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- Kun Chang Lee
- SKK Business School and SAIHST (Samsung Advanced Institute for Health Sciences & Technology), Sungkyunkwan University, Seoul, Republic of Korea
収録刊行物
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- International Journal of Human–Computer Interaction
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International Journal of Human–Computer Interaction 34 (1), 15-24, 2017-04-24
Informa UK Limited