Standardization versus adaptation of international marketing strategy: an integrative assessment of the empirical research

Details 詳細情報について

• CRID

  1363388843990955392

• DOI

  10.1016/s0969-5931(02)00094-x

• ISSN

  09695931

  http://id.crossref.org/issn/09695931

• Web Site

  https://api.elsevier.com/content/article/PII:S096959310200094X?httpAccept=text/xml

  https://api.elsevier.com/content/article/PII:S096959310200094X?httpAccept=text/plain

• Data Source

  • Crossref