ANALYSIS OF ACCESS AND PURCHASE BEHAVIOR OF AN INTERNET SHOPPING SITE BY INTERACTIVE GRAPHICS AND NETWORK VISUALIZATION

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  • Yamamoto Yoshikazu
    Department of Computer Science and Electronic Engineering, Tokushima Bunri University
  • Nakano Junji
    Department of Statistical Modeling, The Institute of Statistical Mathematics
  • Fujiwara Takeshi
    Department of Informatics, Tokyo University of Information Sciences
  • Ozaki Takahiko
    Services Department, Enterprise Solutions & Services Division, Mitsui Zosen Systems Research Inc.

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Other Title
  • 対話的グラフィックスとネットワーク可視化によるインターネット通販サイトの閲覧・購買行動の分析(<特集>データ解析事例)
  • 対話的グラフィックスとネットワーク可視化によるインターネット通販サイトの閲覧・購買行動の分析
  • タイワテキ グラフィックス ト ネットワーク カシカ ニ ヨル インターネットツウハンサイト ノ エツラン ・ コウバイ コウドウ ノ ブンセキ

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Nowadays, "big data" are almost automatically assembled and stored in all fields of human activities beacuse of the development of computation and communication technologies. Although the importance of utilizing "big data" and some examples describing the final results of their success are given in various books and references, details of the analysys processes are not easily accessible. This paper describes details of analysing "big data" given from an internet golf goods shopping site. We use interactive graphics and graph visualization software for analysing them and show the usefulness of these techniques.

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