Asian Market

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Other Title
  • アジア的市場
  • アジア的市場--市場文化論の視点からの一考察
  • アジアテキ シジョウ シジョウ ブンカロン ノ シテン カラノ イチ コウサツ
  • 市場文化論の視点からの一考察
  • A study From a View point of Market Culture

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Description

This paper aims to study the Asian market from the viewpoint of the distribution theory, using the concept of universality and individuality of the globalized economy. The markets in Asian countries are increasingly influenced by economic globalization. Is it possible to categorize their markets as a part of a single and homogenous global market, neglecting cultural differences of each country? In other words, can we consider each market as being a neutral entity without characteristics? Based on this question, the author examines various characteristics of Asian markets and concludes that the process of assimilating the global market economy into an existing society is not a passive process of abandonment of indigenous social systems and values. Rather, it is a process of diffusion, where the existing society digests and select exotic matters before accepting them. Globalized markets in Asian countries are where foreign and traditional cultures are fused. It is the existing society that accepts or refuses the result of this fusion. The Asian market contains both universal elements resulting from the acceptance of the western concept of global market and individual elements that have been selected from the globalized economy.

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