An exploratory positioning analysis method for increasing the number of targets and scales efficiently

DOI

Bibliographic Information

Other Title
  • ポジショニング分析における概念数と尺度数を効率的に増やす方法
  • 居酒屋メニューのポジショニング
  • Positioning of food at izakaya

Description

The purpose of this study is to propose an exploratory positioning analysis method for increasing the number of targets and scales efficiently utilizing multi-sample analysis in structural equation modeling. We applied this method to semantic differential data that collected to investigate images of foods at izakaya, or Japanese-style pubs. From real data examples, it is shown that we could increase the number of targets and scales without imposing a burden on subjects and that this method enable us to integrate multiple maps plotted by different groups into one new map and to examine targets and scales on it.

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Details 詳細情報について

  • CRID
    1390001205317874560
  • NII Article ID
    130004955928
  • DOI
    10.11194/acs.15.1_2_19
  • ISSN
    18839576
    13469851
  • Text Lang
    ja
  • Article Type
    journal article
  • Data Source
    • JaLC
    • CiNii Articles
    • KAKEN
  • Abstract License Flag
    Disallowed

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