Vietnamese and Japanese Consumer Priorities in Online Shopping

DOI

Bibliographic Information

Other Title
  • オンラインショッピングに対するベトナムと日本の消費者の優先度

Description

Vietnam economy has been developing in recent years. With the increase of the number of Internet users, many Vietnamese people are using online shopping. Many Japanese companies are interested in Vietnamese online shopping market. The differences of Vietnamese and Japanese consumer behavior for online shopping are not clear. This study examines consumer behavior and priorities in online shopping through the distribution of a questionnaire to Vietnamese and Japanese Internet users. It finds the differences and similarities between the two countries.

Journal

Keywords

Details 詳細情報について

  • CRID
    1390001205710485888
  • NII Article ID
    130005491600
  • DOI
    10.11497/jasmin.2015f.0_459
  • Text Lang
    ja
  • Data Source
    • JaLC
    • CiNii Articles
  • Abstract License Flag
    Disallowed

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