Atotorimusuko:Development of rice with job advertisement as its packaging

DOI

Bibliographic Information

Other Title
  • あととりむすこ：求人広告とパッケージの融合

Description

Due to the decrease in farming society and the aging population, finding successor of farms have been a social problem. Kiryu city of Gunma prefecture, a major producer of rice, also suffered this problem. To solve this problem, Dentsu, local NPO Kids Valley and the local farmer has come up with a solution; The "Job offer rice" Atotorimusuko. <br>Atotorimusuko is a product which is composed of rice itself and farming experience. After eating the rice, people who wish to be a successor can take part in planting and reaping.<br>To express the concept of this product, package of the rice was designed to look like a job advertisement. On its first year after the launch, 10 people who ate the rice applied for the farming experience as successor candidates.

Journal

Details 詳細情報について

  • CRID
    1390001205764977024
  • NII Article ID
    130006729037
  • DOI
    10.11247/adrjssd.23.1_1_12
  • ISSN
    21887772
    13418475
  • Text Lang
    ja
  • Data Source
    • JaLC
    • CiNii Articles
  • Abstract License Flag
    Disallowed

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