Representation Methods of Dynamic Identity in Corporate Brand

DOI

Bibliographic Information

Other Title
  • 企業ブランドにおける可変ロゴの表現方法に関する研究

Description

<p>In recent years, the diversification of media, and as a result of widening the range of expressions, there are an increasing number of cases of "dynamic logo" that makes it possible to change the logo that was fixed. In such a dynamic logo design, the connection between the change expression and the impression that the brand wishes to give is important. Therefore, in this research, about 90 logos were collected using the change expression as samples, and these were classified into shapes, impression evaluation was performed for each samples. And the relation between the shape and the impression given was clarified by comparing the both.</p>

Journal

Keywords

Details 詳細情報について

  • CRID
    1390001288149737984
  • NII Article ID
    130007669129
  • DOI
    10.11247/jssd.66.0_352
  • Text Lang
    ja
  • Data Source
    • JaLC
    • CiNii Articles
  • Abstract License Flag
    Disallowed

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