DESIGN OF MARKETING FRAMEWORK THAT STIMULATES ENGLISH LANGUAGE LEARNERS’ BUYING BEHAVIOR BY PERSONALITY TRAIT

DOI

Bibliographic Information

Other Title
  • 性格特性因子を用いて英語学習者の購買行動を刺激するマーケティングフレームワークの設計

Description

Using “Big-Five” personality traits that can be easily applied to AI (Artificial Intelligence) machine learning and “Egogram” that represents the status of ego widely used in medical and educational fields, the purpose of this research is to design a marketing framework to stimulate buying behavior of English language learners. The student group qualitatively verifies the correlation between the characteristics of the learner and the words that motivate the learner's English learning and purchasing behavior, and build the necessary hypothesis model for future quantitative research, analysis, and verification such as statistical methods.

Journal

Keywords

Details 詳細情報について

  • CRID
    1390001288155755264
  • NII Article ID
    130007688141
  • DOI
    10.32169/gbj.5.2_1
  • ISSN
    24340111
  • Text Lang
    ja
  • Data Source
    • JaLC
    • CiNii Articles
  • Abstract License Flag
    Disallowed

Report a problem

Back to top