Organizational Consumer Communication Researches Today:

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Other Title
  • 組織・消費者間コミュニケーション研究の現在：テキスト分析，行動データ分析，アンケート調査分析
  • ソシキ ・ ショウヒシャ カン コミュニケーション ケンキュウ ノ ゲンザイ : テキスト ブンセキ,コウドウ データ ブンセキ,アンケート チョウサ ブンセキ
  • Text Analysis, Behavioral Analytics and Questionnaire Survey Analysi

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Description

<p>The purpose of this paper is to introduce what kind of data has been collected and analyzed in recent academic researches on “organizational consumer communication” which is becoming an important part of business. The analysis methods can be organized into the following three categories: 1) text analysis, 2) behavioral data analysis and 3) questionnaire survey analysis. Furthermore, each analysis is categorized as “specific data collection and analysis methods,”“ what the method can reveal” and“ suitable topics.”</p>

Journal

  • Organizational Science

    Organizational Science 55 (1), 4-15, 2021-09-20

    The Academic Association for Organizational Science

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