The R&D Direction and Business Strategy: The case study on the cooperation of EV and battery makers
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- Park Yousin
- Faculty of Regional Development, Prefectural University of Hiroshima
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- Nakaoka Iori
- Faculty of Business Administration, Seijoh University
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- Chen Yunju
- Faculty of Economics, Shiga University
説明
This paper focuses on the R&D direction and the business strategy of EV firms and battery makers with reference to Porter's productive frontier. M. E. Porter (1996) claimed that the productivity frontier represents the maximum value that the organization can deliver at any a given cost, using technologies, skills and purchased inputs. He argued that strategic decisions are ones that are aimed at differentiating an organization from its competitors in a sustainable way in the future. We use the patent information of EV firms (Toyota, Tesla, Volkswagen) and battery makers (Panasonic, CATL, LG Chem) as the cases. We examine our propositions by social network analysis and text mining. The analysis in this paper includes: 1) trying to distinguish between differentiation and cost leadership strategy from R&D direction, and visualizing productivity frontier, 2) making discussing on the inter-organizational relation of EV firms and battery makers. In this paper, we clarify that patterns of cooperation EV firms and battery makers R&D.
収録刊行物
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- 人工生命とロボットに関する国際会議予稿集
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人工生命とロボットに関する国際会議予稿集 27 58-61, 2022-01-20
株式会社ALife Robotics
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詳細情報 詳細情報について
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- CRID
- 1390010292571627648
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- ISSN
- 21887829
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- 本文言語コード
- en
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- 資料種別
- journal article
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- データソース種別
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- JaLC
- Crossref
- KAKEN
- OpenAIRE
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- 抄録ライセンスフラグ
- 使用不可