Why Niconico in Japan lost “Game Jikkyo” streamers and their audience?

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Other Title
  • ニコニコ動画からのゲーム実況ユーザーの流出要因の分析
  • in view of global game video content platform competition
  • グローバルなゲーム動画コンテンツのプラットフォーム間競争の視点から

Abstract

This study focuses on the expansion of "Game Jikkyo" on online video platforms. This study examines interplatform competition in the gaming video content market in Japan and the U.S. through the intensifying competition among major U.S. platformers and the stagnation of the Japanese online video platform, NicoNico. In conclusion, the stagnation of the NicoNico was caused by the outflow of the gaming video content creators due to the lack of revenue gained, as well as the migration of viewers.

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