Library marketing for improving patron satisfaction : Expectation to the improvement of library services by data analysis(<Special feature>Data mining methodologies and application for libraries)

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  • MINAMI Toshiro
    Kyushu Institute of Information Sciences:Kyushu University Library

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Other Title
  • 利用者満足度アップを目指す図書館マーケティング : データ解析による図書館サービス進化への期待(<特集>データマイニングの活用)
  • 利用者満足度アップを目指す図書館マーケティング--データ解析による図書館サービス進化への期待
  • リヨウシャ マンゾクド アップ オ メザス トショカン マーケティング データ カイセキ ニ ヨル トショカン サービス シンカ エ ノ キタイ

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As was described in the Five Laws of Library Science, libraries are supposed to keep changing and providing their patrons with up-to-date information services. We are in a rapidly changing society now due to the development of mobile network terminals like smart phones. In order to adapt to such a rapid change, libraries should adopt the concept and technologies of marketing. It is the only way for them to survive so that they can keep getting to be accepted as reliable and necessary organization by their patrons. In this paper we define, present potentiality of library markething, and demonstrate its importance. We have to keep investigating the beneficial methods and to construct the service model for the futute libraries.

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